NEMOA Spring 2023: Full Schedule

1:30pm EDT

TRACK B - USER BEAHVIOR

Track Behavior Analytics from Online Users to Improve the Customer Experience

Define user behavior analytics and why it’s important
Leverage analytics to map the customer journey and any identify obstacles
Discuss different types of user behavior data and what makes the most sense to collect
Showcase examples of how analytics were collected and used

Speakers

Leslie Griffin

Senior Director, Digital Analytics, PEAPOD DIGITAL LABS

Strategic analytics leader with multidisciplinary business acumen and the ability to dive into customer insights to more efficiently drive business results. Strengths in data selection, prioritization and interpretation. MBA in Strategy & Innovation. Over 10 years experience in data... Read More →

Wednesday April 5, 2023 1:30pm - 2:00pm EDT

Track B Sessions

2:05pm EDT

TRACK B - ENGAGE GENERATION Z

Examine Surprising Gen Z eCommerce Habits and Out-of-the-Box Partnership Strategies to Leverage Rising Talent

Compare and contrast the buying behaviors of Gen Z, Gen X and Millennials
Discuss Gen Z’s very different attitudes towards data privacy and commerce
Evaluate success with new channels to engage such as TikTok, the Metaverse and Roblox
Understand how to partner with academia to leverage, nurture and develop new talent

Speakers

Peter Howard

Executive Director, Digital Business Institute, BOSTON UNIVERSITY, QUESTROM SCHOOL OF BUSINESS

Advisor, educator and experienced eCommerce leader, helping firms achieve profitable growth through customer-focused digital experiences. Have managed both large and small organizations, grown multi-channel eCommerce businesses, and led consulting engagements with fortune 1000 co... Read More →

Wednesday April 5, 2023 2:05pm - 2:35pm EDT

Track B Sessions

2:40pm EDT

TRACK B - CASE STUDY: STORYTELLING AND INFLUENCERS

Create an Emotional Connection through Effective Storytelling and Strategic Influencers

Define an emotional connection and what this means when engaging with a brand
Share examples of storytelling through marketing and the impact
Assess the value in leveraging influencers and how to go about finding and partnering with them

Speakers

Essence Souffrant

Former Senior Director, Digital Marketing, BELK

Wednesday April 5, 2023 2:40pm - 3:10pm EDT

Track B Sessions

8:45am EDT

TRACK B - CASE STUDY: DIGITAL THEN PRINT

Discuss a Digitally Native Brand’s Journey into Traditional Print Marketing

Evaluate the drive to integrate direct mail into a previously completely digital marketing campaign
Understand the intended outcome and the objectives for adding direct mail
Examine the design and content of the print piece and how it integrated with digital efforts
Discuss if objectives were met and what was learned

Speakers

Brian DeLaite

Senior Vice President, Marketing Solutions, LS DIRECT

Marketing executive with 30 years of experience developing various CRM, new customer acquisition, and life-stage trigger marketing programs for multi-channel B2C and direct-to-consumer brands, fundraising & membership organizations, and financial/insurance companies.

Aman Advani

Co-Founder & CEO, MINISTRY OF SUPPLY

Colleen Maloney

Senior Marketing Manager, MINISTRY OF SUPPLY

Thursday April 6, 2023 8:45am - 9:20am EDT

Track B Sessions

9:20am EDT

TRACK B - INTERACTIVE SESSION: CATALOG CRITIQUE

Learn the Building Blocks of an Effective Catalog and Then Work with Peers to Review and Critique A Catalog

Learn how to identify approaches and time-honored best practices to good catalog creative
Gain insight into ten filters to use while evaluating catalog creative
Understand how proven techniques can replace individual creative opinions during team reviews
GROUP EXERCISE: In small breakout groups, work. Together to review and critique a catalog, then report your feedback to the whole group

Interested in having YOUR catalog reviewed?
Take advantage of this incredible opportunity to have your catalog critiqued by the experts. Spots are limited. Contact kristen@momentumevents.com for more info.

Speakers

Michele Drohan

Vice President, Client Services Lead, J. SCHMID & ASSOC., INC.

Marketing agency veteran balances strategy, management, creative, and operations to serve brand and business objectives. Managed marketing programs for brands including: 3M, American Express, AT&T, Arthur Beren, Batesville, Blue Cross, Discovery Channel, Dripworks, Hallmark Gold Crown... Read More →

Thursday April 6, 2023 9:20am - 10:30am EDT

Track B Sessions