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NEMOA Spring 2023 has ended
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Thursday, April 6 • 8:45am - 9:20am
TRACK B - CASE STUDY: DIGITAL THEN PRINT

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Discuss a Digitally Native Brand’s Journey into Traditional Print Marketing
  • Evaluate the drive to integrate direct mail into a previously completely digital marketing campaign
  • Understand the intended outcome and the objectives for adding direct mail
  • Examine the design and content of the print piece and how it integrated with digital efforts
  • Discuss if objectives were met and what was learned
Speakers
avatar for Brian DeLaite

Brian DeLaite

Senior Vice President, Marketing Solutions, LS DIRECT
Marketing executive with 30 years of experience developing various CRM, new customer acquisition, and life-stage trigger marketing programs for multi-channel B2C and direct-to-consumer brands, fundraising & membership organizations, and financial/insurance companies.
avatar for Aman Advani

Aman Advani

Co-Founder & CEO, MINISTRY OF SUPPLY
avatar for Colleen Maloney

Colleen Maloney

Senior Marketing Manager, MINISTRY OF SUPPLY

Thursday April 6, 2023 8:45am - 9:20am EDT
  Track B Sessions