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NEMOA Spring 2023 has ended
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Thursday, April 6 • 8:45am - 9:15am
TRACK A - MYTHS ABOUT PRINT

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Don't be Duped! Debunk These Common Myths About Direct Mail to Understand the True Value 
  • Direct mail is dead, no one uses it anymore
  • I can't afford it, it's so expensive right now
  • It's difficult to measure ROI with direct mail
  • Direct mail makes it challenging to target people, digital is much easier
  • It's too hard to implement direct mail, so we'll just stick with what we know
Speakers
avatar for Kara O'Brien

Kara O'Brien

Head of Offline Marketing, WAYFAIR
Kara O’Brien is the Head of Offline Marketing at Wayfair, overseeing all offline marketing channels (TV, print, audio, and others) for Wayfair and its portfolio of brands. In her almost nine years at Wayfair, she has also served as the Chief Marketing Officer for Joss & Main (one... Read More →
avatar for Audra Shue

Audra Shue

Director, Partnerships, DELUXE

Thursday April 6, 2023 8:45am - 9:15am EDT
  Track A Sessions