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NEMOA Spring 2023 has ended
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Wednesday, April 5 • 11:15am - 12:15pm
INTERACTIVE PANEL: MARKETING SPEND ALLOCATION

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Leading Brands and Partners Share How They Determine their Ideal Media Mix and Execute Clearly Integrated, Consistent Messaging Across All Channels
  • Discuss the impact of rising direct mail costs on allocation of marketing spend
  • Understand the role of print marketing in the overall multi-channel marketing campaign
  • Examine the data driving decisions on spend allocation and how to benchmark performance YOY
Speakers
avatar for Neal Patrick

Neal Patrick

Vice President, Business Transformation and Projects, L'OCCITANE GROUP
I’m Neal Patrick, Vice President of Transformation and Projects at L'Occitane North America. I am a data driven marketer with over 20 years of experience growing businesses through a combination of understanding customer behavior, analytical and CRM skills, and business acumen... Read More →
avatar for Stephanie Stopka

Stephanie Stopka

Global eCommerce Business Development Director, DESIGN TOSCANO
avatar for Eileen White

Eileen White

Senior Vice President, Sales and Marketing, INDRIO BRANDS
Highly energetic and results-oriented eCommerce and Marketing professional with over 25 years of experience. Well developed skills and knowledge in all areas of eCommerce and marketing. Strong team player with great project management skills. Ability to multi-task and excel in a fast... Read More →
avatar for Jackie Marquis

Jackie Marquis

Senior Vice President, Data Solutions, EPSILON

Wednesday April 5, 2023 11:15am - 12:15pm EDT
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